I’m Michael Purvis. I work with owners and decision-makers inside scaling home service businesses. Operators, marketing leadership, sales management, general managers, anyone whose work depends on whether the business gets found. For over a decade I’ve built and run marketing operations for home service companies, through my agency, NH Strategic Marketing, and my home services lead generation firm, Inbound Service Leads.

That decade taught me what separates the businesses that get found easily from the ones that get passed over. Market presence, told coherently and consistently across every channel where someone might look, matters more than most owners realize. AI search has added a new layer on top of that. Most operators can’t see inside it. Most marketing teams aren’t measuring it.

This practice exists to do something about that. The work shows what AI is saying about your business right now, finds the gaps that matter, and closes them.

I publish original research. I document the work through anonymized case studies. And I offer a Market Visibility Audit as the first step for any operator who wants to see exactly what AI search says about their business right now. No upsell, no retainer pitch. The report is the report.