- For home service business owners and the advisors who help them prepare to sell
See what AI search says about your business, before a customer, partner, or buyer goes looking.
Whether you’re a veteran business owner thinking about the future, or an advisor helping a client prepare to sell, the same question applies. What does AI search say about the business when customers, partners, or future buyers go looking?
The Market Visibility Audit is a structured report that shows you exactly what’s there. Built on real queries across ChatGPT, Google AI, and Perplexity. Documented, specific, and useful whether you’re growing the business or preparing to step away from it.
Request the audit
Fill in the client’s details. I’ll run the audit and send back a written report with findings and recommended actions, within five business days.
Your information, and your client’s, stays between us. Never shared, never sold.
The AI gives the answer directly. A business that isn’t named in the answer effectively isn’t in the conversation.
Nearly nine in ten home service businesses are invisible in the channel customers, partners, and buyers increasingly use to research them.
Businesses ranked as category leaders in AI answers appear roughly three times as often as the average competitor.
- The problem nobody is tracking
Most home service businesses are invisible in the channel customers, partners, and buyers increasingly use to research them.
When someone – a customer evaluating contractors, a partner considering a referral, a buyer running early diligence – starts their research, they don’t only read what the business publishes about itself. They search. They ask ChatGPT. They check Perplexity. They look for what the market reflects about the business, independent of what the owner is telling them. And what they find, or don’t find, shapes the conversation before anyone picks up a phone.
From my writing on AI search visibility for home service businesses
Most home service businesses are completely invisible in those results. Not because they haven’t built something real. Not because their reputation isn’t strong in their local market. But because nobody around them – in the team, the marketing function, or the advisor ecosystem – has ever thought about what signals an AI engine uses to decide whether a business is credible, established, and worth mentioning.
None of this is complicated. But it takes time to build, which is exactly why the people thinking about it now (and doing something about what they see), are the ones who are likely to be in the strongest position 12-18 months form now. It’s not something that can be ignored.
- The category leader gap
Category leaders appear in AI answers roughly three times more often than the average business in the same space.
That gap is the single clearest explanation of why two otherwise similar businesses generate very different attention — from customers comparing options, from partners considering referrals, and from buyers running early screening when the business eventually goes to market.
Category leaders
56.7%
The gap, shaping buyer impressions
The gap, shaping buyer impressions
Average home service business
17.2%
The gap is closable, but it takes months of consistent, specific work. The Market Visibility Audit shows exactly where the business stands today, what's missing, and what it would take to close the gap — whether the timeline is years of growth ahead, or quarters before a transaction.
- What's in the audit
A written report covering five things AI search reveals about a home service business.
Delivered as a clear, specific document within five business days. Written for owners and advisors alike. No templates, no filler.
i.
ChatGPT presence audit
Structured category and market queries, exactly as a customer or PE associate would run them. Every instance of the business’s appearance, omission, or competitor substitution is documented verbatim.
ii.
Google AI Overview check
Google’s AI summaries now sit above traditional results for most commercial searches. We confirm whether the business is being cited, or whether competitors are occupying that space instead.
iii.
Perplexity citation analysis
The fastest-growing AI research platform, increasingly used by analysts and acquirers for due diligence. We document citation frequency and source quality.
iv.
Competitor gap comparison
Side by side, the business’s AI citation share against the most-visible local competitors. You’ll see exactly who’s ahead, by how much, and on which platforms.
v.
Visibility grade and priorities
An A to F grade across all three platforms, plus the specific, ranked actions that would move the needle fastest, with realistic timelines for the work.
vi.
No obligation, ever
- How it works
Three steps, five business days, no hassle.
I do the work. You read the report. Forward it to a client or share it with your team – whatever your situation calls for.
You submit the business details
All I ask for, outside of your details so I can send the report, is the business name and the website URL. I gather everything else I need from those two pieces.
I run the audit
Structured queries across ChatGPT, Google AI, and Perplexity, documented with detailed findings and citation context. A real person running a real process, not an automated tool.
You receive the report
Within five business days, delivered as a PDF with scorecard, findings, and a ranked action list. Written in language that’s clear whether you’re reading it for your own business or forwarding it to a client.
- About Michael Purvis
I've spent years inside the home services marketing world. I've seen the pattern that separates the businesses people find easily, from the ones that get passed over - by customers, by partners, and by buyers.
‘m Michael Purvis. I work with home service business owners, and with the advisors who help them prepare for transitions. The work I do is the same work either way – building the AI search visibility that makes a business findable to the people who matter. For an operator, that’s customers and partners today. For an owner thinking about an eventual sale, that’s buyers tomorrow. Same diagnostic, same foundation, different audience reading the result.
For over a decade I’ve built and run marketing operations for home service companies through my agency, NH Strategic Marketing, and my home services lead generation firm, Inbound Service Leads. I’ve seen, at close range, what separates the businesses that customers find easily – and that buyers eventually pursue – from the ones that get passed over. Market presence, told coherently and consistently across every channel where someone might look, is a bigger factor than most owners or advisors realize.
This audit is the first thing I offer. It’s free, it’s specific, and it’s designed to be useful – for the operator running the business, for the advisor preparing a client for sale, or for both at once. Whether or not we ever work together further.
i.
Built on current data
Benchmarks from the 2026 Demand Local / Conductor AEO Report, based on 3.3 billion sessions across 13,770 domains.
ii.
Clear, useful delivery
Written in language that's clear whether you're an owner reading it about your business or an advisor forwarding it to a client. No jargon. No marketing fluff. No upsell.
iii.
Five business days, start to finish
Enough time to do real work. Fast enough to be useful when you need to know what's there.
iv.
Home services focus
Over a decade working specifically with HVAC, plumbing, roofing, pest, landscaping, and related operators. This isn't a generic audit repositioned for the trades.
Find out what AI search says about a home service business -
yours, or one you're advising.
The audit is free, specific, and useful whether you’re growing the business or preparing to step away from it.
Request the audit
Your details, and the business’s. I’ll take it from there and send the report directly to you.
Privacy note: Your information, and the business’s, stays between us. Never shared, never sold.