- For M&A brokers, exit planners & fractional CFOs
See what AI search says about your client, before a buyer does.
PE buyers, acquirers and strategic partners don’t just read the CIM. They search. They ask ChatGPT and Perplexity. What they find, or don’t find, shapes the conversation before anyone picks up a phone.
Request a structured AI visibility audit on a home service business you’re advising toward exit. No cost, no obligation, no pitch.
Request the audit
Fill in the client’s details. I’ll run the audit and send back a written report with findings and recommended actions, within five business days.
Your information, and your client’s, stays between us. Never shared, never sold.
The AI gives the answer directly. A business that isn’t named in the answer effectively isn’t in the conversation.
Nearly nine in ten exit-phase businesses are invisible in the channel buyers increasingly use to research them.
Businesses ranked as category leaders in AI answers appear roughly three times as often as the average competitor.
- The problem sitting outside every exit readiness checklist
The advisory ecosystem covers financials, operations and legal. AI search visibility is the fourth pillar, and almost nobody owns it yet.
The businesses showing up clearly in AI answers aren’t necessarily the best operators in their market. They’re the ones whose digital presence tells a coherent story.
From my writing on exit-phase AI visibility
When a PE buyer, an acquirer, or a strategic partner starts their research on your client, they don’t only read the CIM. They search. They ask ChatGPT. They check Perplexity. They look for what the market says about the business, independently of what the seller is telling them.
And what they find, or don’t find, shapes the conversation before anyone picks up a phone.
Most home service businesses preparing for exit are completely invisible in those results. Not because they haven’t built something real. Not because their reputation isn’t strong in their local market. But because nobody in their advisor ecosystem has ever thought about what signals an AI engine uses to decide whether a business is credible, established, and worth mentioning.
None of this is complicated. But it takes time to build, which is exactly why the advisors flagging it now are doing their clients the biggest favour. By the time it’s urgent, the deal is already in motion.
- The problem sitting outside every exit readiness checklist
Category leaders appear in AI answers roughly three times more often than the average business in the same space.
That gap is the single clearest explanation of why two otherwise similar businesses generate very different inbound interest from PE buyers and strategic acquirers in the exit window.
Category leaders
56.7%
The gap, shaping buyer impressions
The gap, shaping buyer impressions
Average exit-phase business
17.2%
The gap is closable, but it takes months of consistent, specific work. The AI Visibility Audit shows you exactly where your client stands today, what's missing, and what it would take to close the gap in the time you have before the deal.
- What's in the audit
A written report covering the five things a buyer's AI search will reveal about your client.
Delivered as a clear, specific document within five business days. Written for advisors, not operators. No templates, no filler.
i.
ChatGPT presence audit
Structured category and market queries, exactly as a PE associate would run them. Every instance of the client’s appearance, omission, or competitor substitution is documented verbatim.
ii.
Google AI Overview check
iii.
Perplexity citation analysis
iv.
Competitor gap comparison
v.
Visibility grade and priorities
vi.
No obligation, ever
- How it works
Three steps, five business days, no hassle.
I do the work. You read the report. Forward it to your client if and when it’s useful.
You submit the client's details
All I ask for (outside of your details – so I can send the report), is your client’s name and their website url. I’ll be able to gather everything else I need from those two pieces.
I run the audit
Structured queries across ChatGPT, Google AI, and Perplexity, documented with detailed findings and citation context. A real person running a real process, not an automated tool.
You receive the report
Within five business days, delivered as a PDF with scorecard, findings, and a ranked action list. Written in language you can forward to the client without editing.
- About Michael Purvis
I've spent years inside the home services marketing world. I've seen the pattern that separates premium multiples from average ones.
I’m Michael Purvis. I work with M&A brokers, exit planners, and fractional CFOs advising home service businesses on exit, specifically on the piece that sits outside the standard exit readiness checklist: how the business appears to a buyer who researches it through AI search before ever picking up a phone.
For over a decade I’ve built and run marketing operations for home service companies through my agency, NH Strategic Marketing, and my home services lead generation firm, Inbound Service Leads. I’ve seen, at close range, what separates the businesses that command premium multiples from the ones that don’t. Market presence, told coherently and consistently across every channel a buyer looks at, is a bigger factor than most advisors realise.
This audit is the first thing I offer to the advisor ecosystem. It’s free, it’s specific, and it’s designed to be useful to your client’s exit preparation, whether or not we ever work together further.
i.
Built on current data
Benchmarks from the 2026 Demand Local / Conductor AEO Report, based on 3.3 billion sessions across 13,770 domains.
ii.
Advisor-grade delivery
Written in language you can forward to a client without editing. No jargon. No marketing fluff. No upsell.
iii.
Five business days, start to finish
Enough time to do real work. Fast enough to be useful inside your client's exit timeline.
iv.
Home services focus
Over a decade working specifically with HVAC, plumbing, roofing, pest, landscaping, and related operators. This isn't a generic audit repositioned for the trades.
You have a client preparing for exit.
Find out what AI search says about them.
The audit is free, specific, and highly valuable to you and your client.
Request the audit
Your information, and your client’s, stays between us. Never shared, never sold.