- Articles
AI search, explained for the people who have to act on it.
Short, fact-first reads on how AI search is changing the way home service businesses get found, evaluated, and chosen. No hype, no jargon. Each one separates what the evidence shows from what I make of it, so you can decide what it means for your business.
AI Search Visibility · June 2026
Schema isn’t what gets you found in AI search. The page itself is.
If someone’s told you your website needs schema markup to show up in AI search, here’s the straight answer, including the part about indexing that trips everyone up. You don’t need it to be found. Here’s what actually gets a home service business picked up, and the four things to do about it.
AI Search Visibility · June 2026
The blog was never your job. Your pages are.
Every home service business got told to start a blog, and most quietly let it die. That instinct was right, and AI search is the reason it matters now. Here’s why a contractor shouldn’t blog, and the pages to build instead.