- For decision-makers inside scaling home service businesses
See what AI search says about your business, before a customer or partner goes looking.
The question is simple. What does AI search say about your business when a customer, partner, or decision-maker goes looking?
The Market Visibility Audit is a structured report that shows you exactly what’s there. Built on real queries across ChatGPT, Google AI, and Perplexity. Documented, specific, written for the decision-makers reading it.
The AI gives the answer directly. A business that isn’t named in the answer isn’t in the conversation.
Nearly nine in ten home service businesses are invisible in the channel customers and partners are now using to research them.
Citation frequency advantage of category leaders
Businesses ranked as category leaders in AI answers appear roughly three times as often as the average competitor.
- The problem nobody is tracking
Most home service businesses are invisible in the channel customers and partners are now using to research them.
When someone starts looking at your business, a customer comparing contractors, a partner considering a referral, a decision-maker doing early research, they don’t just read what you publish about yourself. They search. They ask ChatGPT. They check Perplexity. They look for what the market is saying about you, separate from what you’re saying. And what they find, or don’t find, shapes the conversation before anyone picks up the phone.
Most home service businesses are completely invisible in those results. Not because they haven’t built something real. Not because their reputation isn’t strong locally. But because nobody around them, on the team or in the marketing function, has thought about what signals an AI engine actually uses to decide if a business is credible, established, and worth mentioning.
None of this is complicated. But it takes time to build. The businesses thinking about it now, and acting on what they see, are the ones who’ll be in the strongest position 12 to 18 months from now. It’s not something that can wait.
- The category leader gap
Category leaders appear in AI answers roughly three times more often than the average business in the same space.
That gap is the clearest explanation of why two similar businesses get very different attention. From customers comparing options. From partners considering a referral. From decision-makers running early research.
Category leaders
56.7%
The gap, shaping buyer impressions.
Average home service business
17.2%
Average home service business
The gap is closable, but it takes months of consistent, specific work. The Market Visibility Audit shows exactly where the business stands today, what's missing, and what it would take to close the gap.
- What's in the audit
A written report covering five things AI search reveals about a home service business.
Delivered as a clear, specific document within five business days. Written for the decision-makers reading it. No templates, no filler.
i.
ChatGPT presence audit
Structured category and market queries, exactly as a customer or PE associate would run them. Every instance of the business’s appearance, omission, or competitor substitution is documented verbatim.
ii.
Google AI Overview check
Google’s AI summaries now sit above traditional results for most commercial searches. We confirm whether the business is being cited, or whether competitors are occupying that space instead.
iii.
Perplexity citation analysis
The fastest-growing AI research platform, increasingly used by analysts and acquirers for due diligence. We document citation frequency and source quality.
iv.
Competitor gap comparison
Side by side, the business’s AI citation share against the most-visible local competitors. You’ll see exactly who’s ahead, by how much, and on which platforms.
v.
Visibility grade and priorities
An A to F grade across all three platforms, plus the specific, ranked actions that would move the needle fastest, with realistic timelines for the work.
vi.
No obligation, ever
You receive the full audit whether or not we ever work together further. No upsell. No retainer pitch. The report is the report.
- How it works
Three steps, five business days, no hassle.
I do the work. You read the report. Share it with your team, do something with what’s in it.
You submit the business details
All I ask for, outside of your details so I can send the report, is the business name and the website URL. I gather everything else I need from those two pieces.
I run the audit
Structured queries across ChatGPT, Google AI, and Perplexity, documented with detailed findings and citation context. A real person running a real process, not an automated tool.
You receive the report
Within five business days. Delivered as a PDF with scorecard, findings, and a ranked action list. Written for the decision-makers reading it.
Request the audit
Delivered within five business days.
Fill in the business details. I’ll run the audit and send back a written report with findings and a ranked action list.
Privacy note: Your information, and the business’s, stays between us. Never shared, never sold.